Things to know before buying a domain name for your Business

Buying a domain name is easy, cheap and fast. But that does not mean you should buy a dozen of them with no plan or purpose. When you plan to create a website to support your existing business, it is important to think through a few crucial things before you spend the $10 to buy the domain name. It is the same case if you want to create a business around your new website.

 There are a few things to remember while buying a domain name for your business. Read along to find out how to prepare before you get started.

  1. If you have an existing business, try to get your business or brand names as your domain name. If the Dotcom version is already registered, try a country extension based on where you live. For example, if you are based in France, Domain.fr could be a better domain name. Don’t be too hung on getting a dot com, especially if your brand is not too famous.
  2. If you are starting a new business, keep the domain name short and simple. No one will type your domain name into a browser anymore. If you keep it simple enough, Google will help your customers find you when they search for your name. For example, Dutchdog.com is easier to remember than netherslandsdogloverscompany.com
  3. The extension of your domain may have an impact on your business. If your business is predominantly local, go for a local TLD like MyShoeStore.ca. There is also a chance to go for a generic TLD based on the kind of business you run. If you are a news site focussing on local news, Chicago.news would make a great domain name since it tells users what your website is about.
  4. Domain name is just potential energy. No matter how clever a domain name is, you still have to build a business around it to make money or to have an impact. In fact, spend a lot of time on your business plan and less on a domain name. If you get the business idea to work well, a good domain name will only make it better.

 But if you have a sloppy operation, even a great domain name will not bring you any traffic.

The key is in taking a lot of action once you have a plan in place. Directed action can bring you great results in running your business.

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