Buying a domain name is easy, cheap and fast. But that does not mean you should buy a dozen of them with no plan or purpose. When you plan to create a website to support your existing business, it is important to think through a few crucial things before you spend the $10 to buy the domain name. It is the same case if you want to create a business around your new website.
There are a few things to remember while buying a domain name for your business. Read along to find out how to prepare before you get started.
- If you have an existing business, try to get your business or brand names as your domain name. If the Dotcom version is already registered, try a country extension based on where you live. For example, if you are based in France, Domain.fr could be a better domain name. Don’t be too hung on getting a dot com, especially if your brand is not too famous.
- If you are starting a new business, keep the domain name short and simple. No one will type your domain name into a browser anymore. If you keep it simple enough, Google will help your customers find you when they search for your name. For example, Dutchdog.com is easier to remember than netherslandsdogloverscompany.com
- The extension of your domain may have an impact on your business. If your business is predominantly local, go for a local TLD like MyShoeStore.ca. There is also a chance to go for a generic TLD based on the kind of business you run. If you are a news site focussing on local news, Chicago.news would make a great domain name since it tells users what your website is about.
- Domain name is just potential energy. No matter how clever a domain name is, you still have to build a business around it to make money or to have an impact. In fact, spend a lot of time on your business plan and less on a domain name. If you get the business idea to work well, a good domain name will only make it better.
But if you have a sloppy operation, even a great domain name will not bring you any traffic.
The key is in taking a lot of action once you have a plan in place. Directed action can bring you great results in running your business.